Unibet Pennsylvania Closes Operations (Recap)
Kindred Group's Unibet brand exited the Pennsylvania market in 2023, citing strategic refocus on European operations.
What Happened
Unibet PA, which launched in 2019 via Mohegan Pennsylvania, ceased operations in 2023 as parent Kindred Group announced its withdrawal from the US market to refocus on European core jurisdictions. PA-based Unibet customers were given full balance refunds and migration paths to other operators.
Background & Context
Kindred Group (parent of Unibet, 32Red, and other European brands) launched Unibet in NJ, IN, NJ, AZ, IA, VA, and PA between 2019-2021. By 2022, the company's US operations were unprofitable amid intense DraftKings/FanDuel competition. The exit was completed across all US states by mid-2023.
What It Means for PA Bettors
For PA, the Unibet exit reduced active operators from 14 to 13 and tightened market concentration around the four leaders (DraftKings, FanDuel, BetMGM, Caesars). For bettors, the exit was a reminder that even well-known European brands face challenges in the high-tax, high-promotion US market.
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